Raising awareness for a brand built on performance
Tested new creative and messaging across 3 key DMAs to measure performance
Increased aided brand awareness by 9 points through data-driven campaign insights
Built a clear foundation of consumer data to guide future marketing and media strategy
Services Used
Branding & Identity Digital Advertising Conversion & Growth
Our Work with Bulletproof
As Bulletproof evolved its brand identity, Orso partnered with their internal team to design and manage a data-driven awareness campaign across three key markets.
The goal was to understand how the refreshed brand resonated with wellness-minded consumers and establish a foundation for future growth. Orso led campaign strategy, creative development, audience segmentation, media execution, and optimization to ensure strong performance in each DMA.
As part of the broader plan, Bulletproof conducted pre- and post-campaign surveys to measure awareness, consideration, and favorability. The results were clear: aided brand awareness rose 9 points, confirming the strength of the refreshed brand and providing insights to guide next steps.
This work not only validated the new brand direction but also laid the groundwork for building a full-funnel media strategy together.
Working with Orso has been a true partnership, they approach every campaign with curiosity, creativity, and a shared passion for helping Bulletproof awaken our consumer’s potential. They’ve felt like an extension of our team from day one.
Brittany Cochran BRAND MANAGER BULLETPROOF
If you’re looking to raise awareness and turn it into lasting brand growth like Bulletproof, our experts can help.
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