Agency updates, industry news and marketing advice direct from our experts.
-
Ariel Norwood, VP Client Strategy, on getting more strategic for our clients
It’s not every day you chat with a professional dancer turned professional pastry chef turned world-class marketing strategist. But that’s what makes Ariel Norwood, Orso’s VP of Client Strategy fantastic: she’s open to life’s surprises (like her third chihuahua), while carefully weighing her choices and crafting her path. In her day-to-day role, Ariel applies that…
-
Building Brands For Humans, Like Humans: A Conversation with Orso Strategist, Ariel Norwood
In today’s marketing landscape, brands are inundated with agencies promising growth hacks, viral moments, and overnight success. But what actually matters when choosing a marketing partner? And what separates strategic growth from noise? Ariel Norwood, Orso’s VP of Client Strategy, sat down to thoughtfully explore agency selection, the future of marketing, AI, omnichannel growth, and…
-
Honey Money: Chicago Chess Foundation
At Orso, we firmly believe that our long-term success hinges on being good humans. At the end of the day, marketing is about human connection. Our Honey Money initiative is one core way we maintain that connection. So this month, we asked Director of Technology Justin Hoffman where we should donate a portion of our…
-
Bringing creative thinking to tech solutions, with Justin Hoffman, Orso Director of Technology.
When it comes to technology solutions, Justin Hoffman, Orso’s Director of Technology, advises clients to think beyond the launch: whether it’s a website, database, or analytics dashboard, success requires a commitment to ongoing measurement and maintenance. We talked to Justin to capture his hard-earned advice for all things tech and … fiction writing?! Read on.…
-
Five PR Strategies to Grow Your CPG Brand
A Red’s Burritos Case Study in Sustained Growth When Mike Adair turned in his final MBA project, a business plan inspired by his wife’s burrito recipe, he had no idea it would become a defining brand in the frozen aisle. But, seventeen years later, Red’s is the #1 premium burrito and breakfast sandwich brand in…