Agency updates, industry news and marketing advice direct from our experts.
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Branding for Nonprofits: Why a Personal Connection to Your Logo Can Make It Stick
Good design always involves some push and pull. For example, when I was working as a freelance designer prior to my work with Orso, I had to push hard at times when clients wanted to include a personal touch that did not align with their brand. It’s an understandable difficulty of being a small business
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Launching the Just Call Claudia podcast: A Case Study in How Following Your Passion Resonates with Your Audience
Becoming an “Expert” isn’t for everyone. Not only does it take dedication to learning and significant time mastering your craft, it also requires you to share your knowledge and passion. We are thrilled to see our long-time client Claudia McLaughlin doing just that. She recently took her expertise in home editing, move management, and interior
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Put your money where your audience is: Paid Ads 101
By Brigid Colver, Orso’s Content Marketing Expert Marketing is a huge, varied field. That is, after all, the whole point and value of agencies like Orso: it’s nearly impossible for one person to have a deep skillset across the entire Marketing function. Case in point: As a Content Marketer, paid advertising is somewhat foreign to
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Defending Human Rights with The ACLU
Orso has always believed that doing good work and being good people go hand in hand. Part of that is our Honey Money initiative, where we regularly make charitable donations to organizations who are creating positive change and supporting causes we believe in. In what has been a chaotic 2026 so far [gesturing wildly at
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Founder’s Series: Literally Outside
Literally Outside is the brainchild of Steffan Williams, a Cedar Rapids native who found himself searching for more outside time (literally) after he moved to Chicago. In 2021, he founded the company as a clothing brand with purpose. Read on to hear the story of his small business and where he hopes to take it