Agency updates, industry news and marketing advice direct from our experts.
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Five PR Strategies to Grow Your CPG Brand
A Red’s Burritos Case Study in Sustained Growth When Mike Adair turned in his final MBA project, a business plan inspired by his wife’s burrito recipe, he had no idea it would become a defining brand in the frozen aisle. But, seventeen years later, Red’s is the #1 premium burrito and breakfast sandwich brand in…
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Small But Impactful Instagram Updates: How These Changes Can Increase Your Engagement
Or: April Instagram Changes Bring May Followers! We’re sorry for the dad joke but it’s true: Instagram recently released a bounty of changes that, according to our social media expert Melanie, can help you move the needle on engagement. Read on for Melanie’s full rundown. Reorder carousels after publishing Before, if you wanted to change…
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Branding for Nonprofits: Why a Personal Connection to Your Logo Can Make It Stick
Good design always involves some push and pull. For example, when I was working as a freelance designer prior to my work with Orso, I had to push hard at times when clients wanted to include a personal touch that did not align with their brand. It’s an understandable difficulty of being a small business…
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Launching the Just Call Claudia podcast: A Case Study in How Following Your Passion Resonates with Your Audience
Becoming an “Expert” isn’t for everyone. Not only does it take dedication to learning and significant time mastering your craft, it also requires you to share your knowledge and passion. We are thrilled to see our long-time client Claudia McLaughlin doing just that. She recently took her expertise in home editing, move management, and interior…
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Put your money where your audience is: Paid Ads 101
By Brigid Colver, Orso’s Content Marketing Expert Marketing is a huge, varied field. That is, after all, the whole point and value of agencies like Orso: it’s nearly impossible for one person to have a deep skillset across the entire Marketing function. Case in point: As a Content Marketer, paid advertising is somewhat foreign to…