Agency updates, industry news and marketing advice direct from our experts.
Categories
-
Getting Started with Email & SMS Marketing: Expert Insights
In the world of marketing, email and SMS can sometimes get overshadowed. They don’t garner likes or tip into virality like social media posts; they don’t appear organically like digital advertising. But importantly, email and SMS can convert those interested in your brand—that is, prospective customers—into actual customers. For that reason alone, they’re an essential…
-
Ariel Norwood, VP Client Strategy, on getting more strategic for our clients
It’s not every day you chat with a professional dancer turned professional pastry chef turned world-class marketing strategist. But that’s what makes Ariel Norwood, Orso’s VP of Client Strategy fantastic: she’s open to life’s surprises (like her third chihuahua), while carefully weighing her choices and crafting her path. In her day-to-day role, Ariel applies that…
-
Bringing creative thinking to tech solutions, with Justin Hoffman, Orso Director of Technology.
When it comes to technology solutions, Justin Hoffman, Orso’s Director of Technology, advises clients to think beyond the launch: whether it’s a website, database, or analytics dashboard, success requires a commitment to ongoing measurement and maintenance. We talked to Justin to capture his hard-earned advice for all things tech and … fiction writing?! Read on.…
-
Putting your money where your audience is with Director of Advertising Coralie Wood
For someone so precise and data-driven about where to spend our clients’ advertising dollars, Coralie Wood’s career has been surprisingly spontaneous. The UK-born Canadian followed a patch of unexpected turns that led her to Orso, much to our (and our clients’) everlasting benefit.
-
Behind-the-scenes of a successful company with Carolyn Blaschek
As Operations Director, Carolyn focuses on optimizing infrastructure and creating efficiency. That red thread runs through to her personal life, too, where the mother of three uses her passion to shore up her church, children’s school, and the deaf community. We gave her the floor here to share more.