

Literally Outside is the brainchild of Steffan Williams, a Cedar Rapids native who found himself searching for more outside time (literally) after he moved to Chicago. In 2021, he founded the company as a clothing brand with purpose. Read on to hear the story of his small business and where he hopes to take it

For someone so precise and data-driven about where to spend our clients’ advertising dollars, Coralie Wood’s career has been surprisingly spontaneous. The UK-born Canadian followed a patch of unexpected turns that led her to Orso, much to our (and our clients’) everlasting benefit.

“We chose the Rainforest Alliance because their work reminds us that wellness and sustainability are inseparable. Supporting them is one way we can give back to the planet and the incredible small farmers that enable everything we do.”

As Operations Director, Carolyn focuses on optimizing infrastructure and creating efficiency. That red thread runs through to her personal life, too, where the mother of three uses her passion to shore up her church, children’s school, and the deaf community. We gave her the floor here to share more.