Orso Blog

Instagram Insights Unveils New Features to Help You Fine-Tune Your Content

Instagram released a bumper crop of updates over the summer, so we’re giving you insight (pun fully intended) into some changes to Insights, Instagram’s analytics for business accounts.

Meta Changing Facebook and Instagram Shop Checkout Experience: What to Expect and How to Prepare

Starting this month, Meta will slowly phase out their native ecommerce checkout experience and instead direct customers to sellers’ own websites to finalize their purchases.

10 Questions to Ask a PR Agency Before You Hire Them

The right PR agency can elevate your brand, amplify your story, and break through the noise in today’s (wildly) complex media landscape. Orso’s Director of PR shares her perspective on why it’s important to find the right PR partner for your needs.

7 Ways to Optimize the Post-Click Experience and Boost Conversions

We’re breaking down the post-click experience, why it matters, and offer seven practical ways to make it better.