Agency updates, industry news and marketing advice direct from our experts.
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Branding for Nonprofits: Why a Personal Connection to Your Logo Can Make It Stick
Good design always involves some push and pull. For example, when I was working as a freelance designer prior to my work with Orso, I had to push hard at times when clients wanted to include a personal touch that did not align with their brand. It’s an understandable difficulty of being a small business
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Put your money where your audience is: Paid Ads 101
By Brigid Colver, Orso’s Content Marketing Expert Marketing is a huge, varied field. That is, after all, the whole point and value of agencies like Orso: it’s nearly impossible for one person to have a deep skillset across the entire Marketing function. Case in point: As a Content Marketer, paid advertising is somewhat foreign to
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How to Improve Your Video’s Reach with Instagram Edits
Meta released the Edits app—a free app that facilitates video creation and management—back in April of this year. Orso social media expert, Melanie said the experience has come a long way since release.
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Instagram Reposts: Get (and Give!) Credit Where Credit Is Due
Instagram released a bumper crop of updates over the summer, so we’re covering them in a four-part series. In Part 2, we’re covering the new Reposts feature.
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Instagram Insights Unveils New Features to Help You Fine-Tune Your Content
Instagram released a bumper crop of updates over the summer, so we’re giving you insight (pun fully intended) into some changes to Insights, Instagram’s analytics for business accounts.